Brown-Foreman Corp. announced today it will spend $140 million to expand its Jack Daniels distillery in Lynchburg, Tenn.
The expansion will add two new barrel houses as well as modify and expand the existing bottling facility to provide additional bottling and shipping capacity to meet future demand. The addition is projected to add 30 new jobs in Moore County.
“The bourbon and American whiskey category is booming, and we appreciate the support of our Tennessee state and economic development officials as we work to meet global demand for Jack Daniel’s,” said Larry Combs, senior vice president and general manager for the Jack Daniel’s Supply Chain. “We are especially proud that this second expansion announcement comes as we celebrate the 150th anniversary of the Jack Daniel Distillery, America’s Oldest Registered Distillery.”
The Jack Daniel Distillery underwent a separate expansion less than three years ago which included the addition of stills, barrel warehouses and related infrastructure. The project represented an investment of $103 million and the creation of 94 jobs.
“Jack Daniel’s is a Tennessee tradition that was born in one of Tennessee’s smallest counties and has grown into a globally recognized brand,” Tennessee Gov. Bill Haslam said. “That says a lot about the quality and commitment of Moore County’s workforce.”
In addition to the new barrel houses and bottling facility modifications, the current expansion will also involve renovations to the Visitor Center to support increased tourism and enhance the visitor experience. Last year, the Distillery received more than 275,000 guests from around the world.
“Tennessee is home to many brands known around the world, and of those brands, Jack Daniel’s certainly ranks among the top of the list,” said Randy Boyd, Tennessee’s commissioner of economic and community development.